Key art is the image used to represent your title in search results and title detail pages. On many devices where Prime Video is available, we display cover art for standalone content (movies, featurettes, etc.) in a 3:4 aspect ratio; we display cover art for serialized content (TV shows, web series, etc.) in a 4:3 aspect ratio. To ensure future flexibility, we also require title artwork in 16:9 aspect ratio for both standalone and serialized content. Please submit .jpg or .png file format images at the following dimensions:
- Standalone content 1200x1600 (3:4)
- Episodic content 1600x1200 (4:3)
- Standalone and episodic content 1920 x 1080 (16:9)
- Background images 1920x1080. These appear on device detail screens. This image conveys the mood of your content.
High quality images are used to showcase your title in search results and detail pages. Images shouldn’t be stretched, condensed, padded, or otherwise distorted to meet the required image aspect ratios or resolution.
For additional details and examples of key art, see the Graphic Assets Guide.