Due to an internal system update, some EMA Avail deliveries might remain "In Progress" for longer than usual. When the update is complete, impacted EMA Avail deliveries will automatically change to "Success" or "Error."
If there are no errors in your submission, after you click Publish your title will go live within 24 business days. You can track the status of published titles on the Prime Video Direct website in Your Videos. If you have set a future date for title availability, your video will remain ready, but unavailable in the Prime Video catalog until the date specified.
Prime Video is committed to providing captions to videos offered throughout the service.
A caption file is required for all titles published in the U.S. and for titles Included with Prime worldwide, except Japan where captions are currently unsupported. Burned-in subtitles aren't a substitute for a captions file.
The captions file for titles with no spoken dialogue or extended scenes with no spoken dialogue must describe the nonverbal audio elements or instrumental music. For background music, if the music is instrumental (no lyrics), use descriptive words [in brackets] to accurately convey the mood and tempo of music. Preface extended silent scenes with [no audio].
If music contains lyrics, caption the lyrics verbatim in the same way as spoken dialogue. The lyrics should be introduced with the name of the artist and the title in brackets. In the event that lyrics are unclear or in another language, use a descriptive caption to indicate that to the viewer.
We encourage content providers to review the following information to avoid the most common Content Policy Guidelines rejection reasons:
Mezzanine Watermark/Logo We don't accept content that contains logos or other images/text that persist throughout the video file.
Mezzanine Unsupported Functionality We don't accept content that contains references to functionality or calls to action that are unsupported in the Prime Video application (e.g. Subscribe, like this video, leave a comment, click here to…, etc.).
Mezzanine Contains URL/External Link We don't accept content that contains a URL, external link, contact information, or call to take action outside of the Prime Video application.
Mezzanine Contains Advertisement We don't accept content containing an advertisement or consisting solely of advertisements.
Graphic Assets Title Name Not Displayed on Key Art Your graphic assets must display the title name entered in the Title Information section on the Catalog Listing tab when viewing the title on the Prime Video Direct website.
Graphic Assets Padded Images Graphic assets shouldn't contain added borders, or odd, empty spaces. For Graphic Asset design considerations, please see Page 5 of the Graphic Assets Guide.
Graphic Assets Stretched or Narrowed Images Please don't stretch/skew/distort art to create another image asset. For Graphic Asset design considerations, please see Page 5 of the Graphic Assets Guide.
Metadata Rating Inaccurate Content providers are presented with an option to give us their titles’ official ratings. A Suggested Rating is a required option for titles that don't have an official rating.
Captions Consistently Out of Sync This error is typically associated with the timecoding of the captions file and can usually be corrected by adjusting the time coding and ensuring proper alignment with the video file.
Captions Gradually Out of Sync This error is typically associated with the captions frame rate. If a captions file is sourced by a third-party captioning service, please check that the frame rate you selected when uploading your caption file matches the frame rate in which your caption file was created. If your captions file is in SRT file format, you must ensure your captions file is properly time coded as adjusting the framerate will have no impact on synchronization.
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