• Overview
  • Get started
  • Account
  • Publish
  • Change titles
  • Asset requirements
  • Dashboard
  • Promote titles
  • Errors and troubleshooting
  • Video tutorials
  • Frequently Asked Questions (FAQs)
  • Legal

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Welcome to the help center for Prime Video Direct. Here we provide step-by-step instructions and answers to frequently asked questions. Whether you’re new to Prime Video Direct or just need a refresher on how to change your account or update a published video, you’ll find the answers here.

Self-publishing via Prime Video Direct helps to provide free exposure and international distribution by giving you control for your titles — from distribution to presentation and marketing to millions of Amazon customers.

Our self-serve approach for all high-quality content providers helps to provide the same flexible distribution options and delivery quality available to major motion picture and television studios.

Customers are our number one priority and our goal is to ensure all content published to Prime Video continues to meet the same high standards. We look for content that delights and engages our customers, improves our curated catalog, and elevates our service (this assessment varies over time and by country/region and offer type).

All titles undergo manual and automated reviews before a licensing decision is made. Titles must also adhere to the Content Policy Guidelines and Asset Requirements. This review can take up to three weeks. Check your content submission status anytime in your Dashboard.

If your title is selected for publication after the initial assessment (and doesn’t require any revisions), it will be ready to go live within four additional business days. If you are targeting a particular release date for your title or a particular date to know whether your title will be published, we recommend submitting at least 30 days in advance.

Remember, submission of your content doesn't guarantee that your title will be published by a given date or selected for licensing. You aren't authorized to market availability of your title on Prime Video until your content has been selected for publication. Violation of this policy may result in ineligibility for licensing. All licensing decisions are final.

Partner Onboarding Guide

Start with our Partner Onboarding Guide for a step-by-step walkthrough of the Prime Video Direct publishing process.

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