Prime Video Direct helps rights holders offer policy compliant titles for rent/buy (TVOD) through Prime Video. Please note submission of your content doesn't guarantee that your title will be selected for licensing or published by a given date.
Titles submitted for licensing consideration on Prime Video can be standalone or episodic.
Important: Choose carefully whether to create a standalone or episodic title. You can’t switch types later without starting over.
After you submit content for review, it goes through the "publishing" process. This includes delivering, encoding, reviewing, and making content available to customers.
All titles undergo multiple reviews before a licensing decision is made. Your title will remain in submitted status until it has been selected for licensing in all requested territories and/or offer types. We generally license professionally produced, feature-length movies and TV shows that have been theatrically released, broadcast on a major TV network, or selected by a major film festival. Even if a title has one or more of these attributes, Prime Video may still choose not to license it. Conversely, Prime Video may choose to license a limited number of titles that haven't been in theaters, broadcast, or selected by a major festival.
Prime Video is a curated service, and we're constantly refreshing our content offering and selection for customers. Content isn't licensed indefinitely and may be removed at any time at the sole discretion of Prime Video. Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that fails to meet our engagement standards may be subject to removal from the service.
We understand you invest a lot in your content and we always provide you with visibility in your Dashboard if your title isn't selected for licensing and/or removed from the catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed. All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Prime Video.
For more information, see Licensing consideration and title review.
Start with our Partner Onboarding Guide for a step-by-step walkthrough of the Prime Video Direct publishing process.
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