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Content Policy Guidelines

All content submitted for publication consideration or published to Prime Video (including video assets, cover images, and metadata) must adhere to the following content policy guidelines, which may change over time. Failure to comply with these guidelines will result in removal of your content.

Customers are our number one priority and our goal is to ensure all content published to Prime Video continues to meet the same high standards even after it's published. This means we continuously review performance metrics and customer feedback which may lead to removal of underperforming content or other discretionary decisions regarding the catalog.

Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that underperforms or fails to meet our engagement standards may be subject to removal from the service.

We understand you invest a lot in your content and we always provide you with visibility in your Dashboard if your title is removed from the catalog. Unless otherwise indicated, removed titles may not be resubmitted or appealed. All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon.

Offensive content

All content submitted for publication consideration or published to Prime Video (including video assets, cover images, and metadata) must adhere to the following content policy guidelines, which may change over time. Failure to comply with these guidelines will result in removal of your content.

Learn more

Illegal and infringing content

We take violations of laws and proprietary rights very seriously. It is your responsibility to ensure that your content doesn't violate applicable laws or copyright, trademark, privacy, publicity, or other rights (including with respect to components of your content such as the background music or items displayed within your content). Just because content is freely available does not mean you are free to copy and sell it.

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Public domain content

We do not accept public domain content or content which is undifferentiated or barely differentiated from one or more other titles.

Poor customer experience

We don't accept content that contain external links, tracking tags, functionality which is unsupported by Prime Video. Please review accepted content categories.

Prime Video conducts regular reviews using customer signals and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which titles are resonating with customers. Content that underperforms or fails to meet our engagement standards may be subject to removal from the service.

We understand you invest a lot in your content and we always provide you with visibility in your Dashboard if your title is removed from the catalog. Unless otherwise indicated, removed titles may not be resubmitted or appealed. All content submitted through Prime Video Direct is made available/licensed at the sole discretion of Amazon.

Content categories that aren't accepted via Prime Video Direct may include (but are not limited to) slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay.

Learn more

Country or region-specific restrictions

Some countries or regions may have additional publication considerations based on local content requirements. We may restrict the availability of any title in any country or region in our sole discretion. All publication decisions will be available in your Dashboard.


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