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Editorial requirements

• When present in artwork, title treatment must be clearly displayed and legible even when shown on smaller devices. If not, an alternate must be created.
• Season-level images should contain the title treatment only and no other additional text like season number or volume number.
• Prime Video sometimes adds an icon in the upper left-hand corner of the image for titles. To avoid overlap, we require that your images not include critical material in this area. The size of these icons varies depending on device.
• Episode-level images are expected for TV content in addition to a separate season-level image. If supplying episode-level images, each episode within a season must have a dedicated image.
  • Episode-level images must be stills from that episode.
  • Episode-level images must contain persons or objects representative of that episode.
  • Episode-level images must be textless.
• Safe Zones: Avoid critical material in artwork safe zone areas.

Restricted content

The following elements aren't accepted (applies for all in-app artwork):

• Logos or callouts: Avoid Bugs, logos, registration marks and watermarks. On-screen text: credits and subtitles. References to other formats or format-specific logos ("Now on DVD," Blu-ray logos, etc.), Studio or network logos. Callouts to external websites, other distribution platforms, or theatrical release dates.
• Images containing realistic/non-stylized or life-like depictions of deceased human characters (actual or fiction) aren't permissible for cover art or primary marketing graphics.
• Borders: When your image is scaled, borders may partially or completely disappear.
  
• Sex and nudity: Nudity or sexually-suggestive content, images where private parts are not fully covered, blatantly seductive/prurient poses and gestures, naughty all must be avoided.
• Adult language: Adult content, adult/profane language in the title must be avoided.
• Legibility: For all artwork types avoid borders, outlined, overcrowded, small text, extra padding, letterboxing or pillarboxing to fit artwork to spec makes artwork look inconsistent and inaccessible.
  

  

• Drugs: Avoid images that contains drugs and drug use alcohol depiction.
• Violence: Someone harming or fighting another individual, guns, or other weapons. Graphically violent, gory, bloody, gruesome or scary imagery must be avoided.
• Spoilers: Don't include spoilers for the plot of the episode. For elimination-based reality TV shows, attempt to keep the competitors' identities obscured as much as possible as the season progresses so as not to reveal winners/losers.
• Cultural aspect: Avoid political symbols, religious symbols offending any culture or religion.
• Weapons: Someone harming or fighting another individual, featuring guns, or other weapons. If artwork containing a weapon can't be avoided, weapons shouldn't be pointed directly at the viewer or an individual in the image. Depictions of realistic firearms are permitted providing that they are not:
  • Dominant on the creative
  • Depicted in a violent manner
  • Shown aiming at another person through a scope or sight
  • Directed toward the customer
  • Shown as in use, firing or having been used (for example, bullets visibly exiting the weapon, smoke or other residue shown around the barrel)
  • Handled by a minor
  • Non-violent depictions of unrealistic firearms or fantasy weapons, including fantasy/Sci-Fi firearms such as ray-guns and phasers is allowed
    • Other weapons: Artwork may feature depictions of realistic bladed weapons such as swords, knives, bows and arrows, and similar weapons (that are not firearms) if the weapon isn't bloody, or used in a violent or threatening manner, and it's contextually relevant to the offer. Weapon shouldn't be dominant on the creative.
      

      

  
  

• Photosensitive callouts: Photosensitive seizures might be caused by static images as well as animation. The mechanism for this is poorly understood, but is believed to be linked to "gamma oscillations" set up in the brain. These brain oscillations differ from other kinds of neurological responses believed to cause photosensitive seizures. Stripes and patterns are typical of images that create problems and have been the most studied. There's the potential for causing harm if there are more than five light-dark pairs of stripes in any orientation. They can be parallel, radial, curved or straight, and might be formed by rows of repeating elements.

Examples of padded stretched or narrowed images

The following are examples of what you shouldn't do to images:

Padded

Stretched

Narrowed

Technical requirements

• Key art
  The image used to represent your title in search results, and title detail pages. On many devices where Prime Video is available, we display cover art for standalone content (movies, featurettes, etc.) in a 3:4 aspect ratio; we display cover art for serialized content (TV shows, web series, etc.) in a 4:3 aspect ratio. We also require title artwork in 16:9 aspect ratio for both standalone and serialized images which is used by some devices like Fire TV.
• Background images
  These appear on device detail screens. These images convey the mood of your content. Submit .jpg or .png file format images at 1920x1080 resolution.

The following table provides the requirements for key art and background images: