Helping content creators and visual storytellers reach millions of Amazon Video customers.

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What makes Amazon Video Direct different?

Amazon Video on a variety of devices
  • Flexibility

    For each title, you can choose to earn royalties based on hours streamed by Prime members, a revenue share for rentals, purchases, monthly subscriptions, or ad impressions—or any combination of these options.

  • Reach

    Make your titles available through Amazon Video in the U.S. and other locations—on all supported devices—Fire TV, phones, tablets, game consoles, Smart TVs and from the Web.

  • Optimization

    With performance metrics such as minutes streamed, number of subscribers, projected revenue, and payment history, you can optimize the way you offer and promote your titles.

“We have the control to create unique distribution strategies that reflect the changing ways in which our audiences discover our films.”

Peter Goldwyn Peter Goldwyn
Samuel Goldwyn Films

“The upload and publishing process is easy and fast, and we can directly monitor our performance through our online dashboard.”

Andrea Carpenter Andrea Carpenter
Global Content Marketing & Distribution
Mattel, Inc.

“We’re thrilled to bring our fun and informative original titles to Prime—one of the premiere subscription services.”

Jason Hoch Jason Hoch
Chief Content Officer

Become an Amazon Video Direct Star

How it works

Amazon will distribute a share of $1,000,000 per month as a bonus to the top 50 movies, top 10 TV seasons and top 25 digital content providers (aggregate of titles) published in Prime Video through Amazon Video Direct. This bonus—based on global customer engagement—is incremental to revenue earned from hours streamed, rentals, purchases, monthly subscriptions and ad impressions. All of your titles included with Prime are automatically eligible.

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