All press releases, social media posts, or promotions that mention Amazon or use the Amazon logo must be submitted to PVD-PR@amazon.com for approval before release. Submissions must include a screenshot of the Marketing Requirement Checklist (see below). Please allow 10 business days for review.
If you're distributing titles on behalf of a third party, you should make sure that the third party also adheres to all title promotion requirements (Social Media Guidelines, Press Release Guidelines, and the Prime Video Logos & Usage Guide).
The following checklist provides a summary of the best practices/prohibited marketing guidelines. Complete this checklist and include a screenshot in your submission to PVD-PR@amazon.com prior to publishing any ads or social media post. See Press Releases for more information.
The following guide provides helpful tips and suggestions for the promotion of your title to effectively drive engagement and success for your content on Prime Video Direct, Amazon’s self-publishing service.
After successfully publishing through Prime Video Direct, your title will be available in Prime Video through your selected offer types. Remember, Prime Video Direct is the distribution service you use to get your videos onto Prime Video.
Promotion on social media and on your website are effective ways to drive engagement and increase exposure to your content. We encourage you to engage with your preexisting audience and notify them of your title’s availability on Prime Video. Refer to the Prime Video Logos & Usage Guide for logo- and brand-usage requirements.
Your use of the Amazon brand, logos, and trademarks ("Amazon Marks") is subject to the restrictions set out in this guide, the Amazon Trademarks Guidelines, your Digital Video License Agreement, and any other terms, conditions, or policies that Amazon may issue from time to time that apply to the use of the Amazon Marks (together the "Guidelines").
Strict compliance with the Guidelines is required at all times, and any use of an Amazon Mark in violation of the Guidelines will automatically terminate any license related to your use of the Amazon Marks and may result in removal of your title, forfeiture of license fees, and termination of your account. Amazon reserves the right, exercisable at its sole discretion, to modify the Guidelines and/or the approved Amazon Marks at any time.
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