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Marketing guidelines

  • Only titles that have already successfully published to Prime Video may be marketed using Amazon Marks.
  • All press releases and media pitches mentioning Amazon must be submitted to PVD-PR@amazon.com.
  • Follow all trademark guidelines and the Prime Video Logos & Usage Guide when using Amazon trademarks.

Your use of the Amazon brand, logos, and trademarks ("Amazon Marks") is subject to the restrictions set out in this guide, the Amazon Trademarks Guidelines, your Digital Video License Agreement, and any other terms, conditions, or policies that Amazon may issue from time to time that apply to the use of the Amazon Marks (together the "Guidelines"”).

Strict compliance with the Guidelines is required at all times, and any use of an Amazon Mark in violation of the Guidelines will automatically terminate any license related to your use of the Amazon Marks and may result in removal of your title, forfeiture of license fees, and termination of your account. Amazon reserves the right, exercisable at its sole discretion, to modify the Guidelines and/or the approved Amazon Marks at any time.

Marketing criteria checklist

The following checklist provides a summary of the best practices/prohibited marketing guidelines. Complete this checklist and include a screenshot in your submission to PVD-PR@amazon.com prior to publishing any ads or social media post. See Press Releases for more information.

How do I make a screenshot and add it to an email message?

Checklist

  • Drive traffic directly to your page via retrieving the ASIN and posting the URL in your marketing campaigns.

  • Use the Prime Video logo and lockups accurately. It's very important to use the appropriate branding and trademarks when you promote your content and/or notify your audience that your titles are available on Prime Video. Indicate availability on Prime Video, only with approved messaging in conjunction with the Prime Video primary logo. For a list of approved CTAs and lockups, see the Prime Video Logos & Usage Guide.

  • Follow all Trademark Guidelines and the Prime Video Logos & Usage Guide when using Amazon trademarks.

  • Leverage your network — encourage your audience to review the video. Amazon reviews are a great way for potential viewers to learn more about your title.

Not approved/prohibited

  • Use Amazon trademarks for self-promotion outside of social media and your websites. (Printed advertisements are prohibited.)
  • Use Amazon trademarks as verbs (e.g., “Just Prime it”) or as a pun (e.g., Fire up your content selection with Prime Video).
  • Use Amazon trademarks in possessive or plural (e.g., “Fire TV’s capabilities”; instead, use “Capabilities of Fire TV”).
  • Position third-party logos directly alongside Amazon logos or trademarks unless explicitly authorized by Amazon.
  • Refer to Prime Video Direct as the destination to view your content. Remember, Prime Video Direct is the business-facing distribution service and isn't a viewing destination.

Press Releases or Social Media Guidelines

Please see the following links:

Marketing overview

The following guide provides helpful tips and suggestions for the promotion of your title to effectively drive engagement and success for your content on Prime Video Direct, Amazon’s self-publishing service.

  • Only titles that have already successfully published to Prime Video may be marketed using Amazon Marks. Pre-promotion of titles not yet live on Prime Video is prohibited (e.g., not "Available on Prime Video Fall 2021").
  • Prime Video branding and Amazon Marks are permitted only for digital marketing on social media and web and only to promote the availability of your title on the service.
  • All press releases and media pitches mentioning Amazon must be submitted to PVD-PR@amazon.com for approval before release and must follow the PR guidelines. Please allow 10 business days for review.

Brand usage

After successfully publishing through Prime Video Direct, your title will be available in Prime Video through your selected offer types. Remember, Prime Video Direct is the distribution service you use to get your videos onto Prime Video.

Promotion on social media and on your website are effective ways to drive engagement and increase exposure to your content. We encourage you to engage with your preexisting audience and notify them of your title’s availability on Prime Video. Refer to the Prime Video Logos & Usage Guide for logo- and brand-usage requirements.

Best practices

  • Drive traffic directly to your page via retrieving the ASIN and posting the URL in your marketing campaigns.
  • Use the Prime Video logo and lockups accurately. It's very important to use the appropriate branding and trademarks when you promote your content and/or notify your audience that your titles are available on Prime Video. Indicate availability on Prime Video, only with approved messaging in conjunction with the Prime Video primary logo. For a list of approved CTAs and lockups, see the Prime Video Logos & Usage Guide.
  • Follow all Trademark Guidelines and the Prime Video Logos & Usage Guide when using Amazon trademarks.
  • Leverage your network — encourage your audience to review the film. Amazon reviews are a great way for potential viewers to learn more about your title.

Not approved/prohibited

  • Use Amazon trademarks for self-promotion outside of social media and your websites. (Printed advertisements are prohibited.)
  • Use Amazon trademarks as verbs (e.g., "Just Prime it") or as a pun (e.g. Fire up your content selection with Prime Video).
  • Use Amazon trademarks in possessive or plural (e.g., "Fire TV’s capabilities"; instead, use "Capabilities of Fire TV").
  • Position third-party logos directly alongside Amazon logos or trademarks unless explicitly authorized by Amazon.
  • Refer to Prime Video Direct as the destination to view your content. Remember, Prime Video Direct is the business-facing distribution service and is not a viewing destination.

IMDb

To optimize visibility on IMDb and Prime Video, make sure that the cast, director, and title details are accurate and up to date. Also, upload photos, trailers, and other bonus content you have available. To do so, sign into your IMDb account and at the bottom of the title’s IMDb page, click Edit page.

Additional instructions are available to create a new IMDb page.


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