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All titles undergo manual and automated reviews before a licensing decision is made. Titles must also adhere to the basic minimum asset requirements and Content Policy Guidelines.

Accepted categories

• Movies
  Professionally produced content containing a storyline with a runtime of 40 minutes or more.
• TV shows
  (Episodic titles only) Professionally produced content containing a storyline with episode runtimes that typically exceed 10 minutes.
• Short films
  Professionally produced content containing a storyline with a runtime of 40 minutes or less for standalone content or 10 minutes or less for episodes.
• Clips
  Content which is short in duration (runtime of approximately 10 minutes or less), an excerpt from a longer recording, or a compilation of clips.
• Concerts and performances
  Content of a performer or group of performers presenting one or more works of art, including live performances.
• Educational
  Content which is instructional or educational in nature.
• Interviews
  Content containing one-on-one or one-to-many conversations in a question and answer forum.
• Reporting and journalism
  Professionally produced content containing informative discussion or opinion related to events, ideas, or individuals.
• Sporting events
  Content of a broadcast of sanctioned athletic or sporting events.

Content categories that aren't accepted via Prime Video Direct may include (but are not limited to) slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay.