The Customer Engagement Ranking (CER) is a percentile ranking of a title’s engagement level with our customers in relation to other titles published to Included with Prime (SVOD) via Prime Video Direct within a single territory.
CER is calculated at season level for episodic content and is calculated on an individual title level for standalone titles.
Included with Prime (SVOD) titles published into select territories are compensated using Customer Engagement Ranking (CER). For confirmation of which territories will be impacted, refer to the rate card in your Digital License Agreement. Royalties from these territories are calculated every month based on a title’s CER, which is provided in a monthly report for you to download. When customers watch and enjoy your title, the CER for that title might increase, which can be viewed by downloading your Earnings report.
CER rewards and incentivizes providers by offering elevated rates to publish content that customers enjoy. CER is calculated using several objective factors, including measures of engagement like unique customers and title popularity. Titles that engage a high number of current customers and new Prime members will likely have a higher CER. The CER allows Amazon to align SVOD compensation rates to the level of customer engagement an individual title or season obtains.
When customers watch and enjoy your title, the CER for that title might increase, which would increase the potential compensation of your title. CER allows top performing SVOD titles to immediately earn higher compensation rates relative to other SVOD titles in a given territory.
CER operates on a sliding scale, and titles with the highest CER are paid out at the highest rates. In most cases, only the very top performing titles earn toward the higher end of the compensation range. If your title has a below average CER, you earn closer to the lower end of the compensation range.
The CER for each title is calculated monthly and may change monthly based on a number of customer engagement factors. For example, a title’s CER in June only affects June earnings and a title’s CER in August only affect August earnings and so forth.
CER is based on the way Prime customers view and interact with your title. CER is calculated based on multiple customer engagement factors which can include the following:
The Customer Engagement Ranking (CER) for each title in your Included with Prime (SVOD) catalog is displayed in the downloadable Earnings report in your Dashboard. You will see final earnings (available about 15 days after the close of a month) and receive all performance metrics (minutes streamed, unique streams, etc.) for each title.
While CER is based on customer inputs and engagement factors, there are many ways to potentially increase customer engagement. Our most successful providers increase engagement by using some of the following best practices:
Note: The above list is provided as general guidance and isn't intended to guarantee an improvement in your title’s performance or customer engagement.
CER for each title in your Included with Prime (SVOD) catalog is displayed in your downloadable Earnings report in your Dashboard. It's provided on a per-title/per-season level and can be viewed by downloading the prior month’s earnings performance in your Dashboard.
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