All Public Relations activities, including press releases which include the Amazon Marks must be shared in advance with the Prime Video Direct PR team. Please allow 10 business days for approval.
You may not engage in any PR activities using the Amazon brand or logo before you have received approval from Amazon. Also, don't issue your release until your title is live on Prime Video.
Drafting and issuing the press release is your organization’s responsibility. Prime Video doesn't write press releases and these aren't joint announcements. All releases must abide by the following guidelines:
Before submitting your release for approval, review the checklist below to ensure that your release fits all the criteria to avoid delays during the review process.
The release should not:
Press releases must be submitted to PVD-PR@amazon.com. Allow 10 business days for approval and review the checklist under Developing the Release before submitting. Also, use the Press Release template as a guide to avoid delays.
We will track our changes and send the Press Release back to you. Please make the noted changes and send us a final copy of the approved release for our files prior to distribution.
Due to the high volume of requests, if edits aren’t incorporated in the second review round, we will not approve the release for distribution.
Don't issue your release until your title is live on Prime Video.
This template can be used as a guide when drafting your press release.
Please keep your release to 1.5 pages or less.
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