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Licensing consideration and title review

All content submitted through Prime Video Direct is made available at the sole discretion of Amazon. Additionally, submission of your content doesn't guarantee that your title will be published by a given date or selected for licensing.

Before a licensing decision can be made, we assess your submission through a series of automated and manual reviews. We look for content that delights and engages our customers, improves our curated catalog, and elevates our service (this assessment varies over time, by country/region and offer type). At this time, we're no longer accepting unsolicited licensing submissions via Prime Video Direct for non-fiction and short form content. We’ll notify you if these categories become available for consideration.

Additional content categories that are no longer accepted via Prime Video Direct may include (but are not limited to) slide shows, vlogs, podcasts, tutorials, filmed conferences, monologues, toy play, music videos, and voiceover gameplay.

After a title is selected for licensing, we continuously review performance metrics and viewing behavior (like completion rate, unique customer streams, and total hours) to determine which content is resonating with our customers. Content that fails to meet our engagement standards may be subject to removal and other discretionary decisions regarding the content on our catalog may be made at any time. For each offer type you select (Prime, Rent, or Buy), Prime Video reserves the right to decide which ones to approve for licensing.

Remember, submission of your content doesn't guarantee that your title will be published by a given date or selected for licensing. We understand you invest a lot in your content and we will provide you with visibility in your Dashboard if your title isn't selected for licensing or removed from the catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed.


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