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Promote your titles

After publishing your titles, promote them with direct links and visuals that we provide.

Market your titles

The following guide provides helpful tips and suggestions for the promotion of your title to effectively drive engagement and success for your content on Prime Video Direct.

Marketing instructions, logos, and brand usage guidelines must be followed at all times. Prime Video branding and Amazon Marks are permitted only for digital marketing on social media and web. Any other use isn't permitted and may result in your title being blocked from publication, forfeiture of license fees, and termination of your account.

View the Prime Video Direct Marketing Guide.

Link to your titles

You can add direct links to your Prime Video detail pages to your website or marketing materials. Your title has a unique Amazon Standard Identification Number (ASIN) in each published marketplace and requires a different link for each location.

  1. Go to an Amazon website corresponding to where your video is published.

    Location

    URL

    United States

    https://www.amazon.com

    United Kingdom

    https://www.amazon.co.uk

    Germany

    https://www.amazon.de

    Japan

    https://www.amazon.co.jp

  2. Search for your video by title name.
  3. Open the video's detail page by clicking the title.
  4. In your web browser's address bar, look for the 10-character ASIN after /dp/ in the URL. For example, if you see https://www.amazon.com/dp/B00I3MPZUW, copy B00I3MPZUW. Don’t copy any other characters before and after the ASIN.
  5. Add the ASIN to the matching location URL as shown below, in place of the letters ASIN.

    Location

    URL

    United States

    https://www.amazon.com/dp/ASIN

    United Kingdom

    https://www.amazon.co.uk/dp/ASIN

    Germany

    https://www.amazon.de/dp/ASIN

    Japan

    https://www.amazon.co.jp/dp/ASIN

    Note: For episodic titles, ASINs are available for a season, but not an episode.


For a channel, we provide a direct marketing link when your channel is published.

  1. Go to Prime Video Direct at videodirect.amazon.com. If you have an amazon.co.jp account, go to videodirect.amazon.co.jp.
  2. In Your Videos, click Channel.
  3. Under Direct marketing link, copy the URL.


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