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Prime Video Direct is free to use. There are no setup or recurring charges to publish and manage your videos through Prime Video Direct. After you’ve set up an account, publish content to millions of Prime Video customers. After you’ve successfully published a title, promote it using our free resource guides and track performance of all your titles within the Dashboard.

The account setup has four parts.

  1. Create your account

    Link your existing Amazon account or create one to use with Prime Video Direct.

  2. Create a Company Profile

    Your Company Profile includes account and address information. A Company Profile is required even if you’re not part of an organization. If you're setting up an account as individual, enter your first and last name as the company name.

  3. Setup payment and banking information

    We electronically pay royalties to the bank account information you provide. Prime Video customers pay in local currencies, but we pay your royalties in the default currency of your bank account’s location (except Brazil). For supported locations, please see Electronic payments. We issue payments approximately 90 days after the end of the month in which the revenue event occurred.

  4. Submit tax information

    U.S. tax law regulations require you to submit information about your tax status. In your account, a secure tax questionnaire enables you to submit required tax information.

When your account is set up, publish titles, promote them, and track their performance.

  • Publishing

    Publishing is key part of getting your videos to Prime Video customers. The publishing process includes not only uploading the mezzanine (video) file, captions file, and key art, but also adding supporting metadata, configuring availability, and specifying monetization options. All titles undergo a multi-factor review before and after publishing to ensure they meet customer quality content expectations. See Publishing for more information.

  • Asset requirements

    All Prime Video Direct titles are required to have a mezzanine, a captions file (depending on location), and graphic assets that fall within our technical specifications. See Asset Requirements for more information.

  • Promote your titles

    After publishing your titles, we supply a number of free resources that offer tips and suggestions to help promote your titles and effectively drive engagement for your content on Prime Video Direct. See Promote your titles for more information.

  • Dashboard

    The Dashboard is where you review streaming performance, revenue, and payment history. Review your dashboard to identify engagement trends, top performing titles, and more. Use these insights to bring additional selection and quality content for customers on Prime Video. See Dashboard for more information.


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