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Promote your titles

After publishing your titles, promote them with direct links and visuals that we provide.

Link to your titles

You can add direct links to your Amazon Video detail pages to your website or marketing materials. Your title has a unique Amazon Standard Identification Number (ASIN) in each published marketplace and requires a different link for each location.

  1. Go to an Amazon website corresponding to where your video is published.

    Country

    URL

    United States

    https://www.amazon.com

    United Kingdom

    https://www.amazon.co.uk

    Germany

    https://www.amazon.de

    Japan

    https://www.amazon.co.jp

  2. Search for your video by title name.
  3. Open the video’s detail page by clicking the title.
  4. In your web browser’s address bar, look for the 10-character ASIN after /dp/ in the URL. For example, if you see https://www.amazon.com/dp/B00I3MPZUW, copy B00I3MPZUW. Don’t copy any other characters before and after the ASIN.
  5. Add the ASIN to the matching country URL as shown below, in place of the letters ASIN. Each country has a unique ASIN from step 1.

    Country

    URL

    United States

    https://www.amazon.com/dp/ASIN

    United Kingdom

    https://www.amazon.co.uk/dp/ASIN

    Germany

    https://www.amazon.de/dp/ASIN

    Japan

    https://www.amazon.co.jp/dp/ASIN


  6. Note: For episodic titles, ASINs are available for a season, but not an episode.

For Add-on Subscriptions, we provide a direct marketing link when your subscription is published.

  1. Go to Amazon Video Direct at videodirect.amazon.com. If you have an amazon.co.jp account, go to videodirect.amazon.co.jp.
  2. In Your Videos, click Subscription.
  3. Under Direct marketing link, copy the URL.

Market your titles

Start by viewing the Amazon Video Brand Usage Guide. Showcase your title with key art. See examples in our Graphic Assets Guide.

The "Watch on Amazon" lockup is a concise and action-oriented way to indicate your title's availability on Amazon Video. These lockups should never be displayed smaller than 75px wide.

English
German
Japanese
Spanish

The images below are examples of 300x250 ad spots using the approved lockups. The approved lockups, example files, and more are included in the Marketing Assets Kit (.zip file).

  


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