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Publish a channel

You can create one U.S.-based channel per account. A channel must contain a minimum of 200 standalone titles or 50 seasons and remain available for a minimum of 18 months. Titles included in a channel aren't eligible to be included with Prime in the United States.

Create a channel

  1. On the Channel tab, click Add channel.
  2. On the Catalog Listing tab, in the Channel name box, enter the channel name up to maximum of 28 characters. Don't use all upper case text. Also, double-check the accuracy of your entry as this can't be changed.
  3. In the Description box, enter a brief summary of the channel up to a maximum of 85 characters.
  4. For Suggested rating, select a suggested audience that is appropriate for the channel's content. You can't add a video to the channel that exceeds this entry.
  5. Click Browse to select a file to add. This is your main video file. You can add files from your computer or a linked Amazon S3 account.
  6. You must submit four media images. Two Adobe Photoshop templates are provided to assist you in creating channel images. We highly recommend that you use these templates to ensure that automatic text placement and art won't create undesired results.

    Media asset guidelines

  7. Click Browse to select a file to add. This is your main video file. You can add files from your computer or a linked Amazon S3 account.
  8. Click Save.

Specify channel availability

This is where you set the monetization of your title.

  • On the Availability tab, choose between three pricing models.

    What are the pricing models?

    Note: Amazon reserves the right to set the retail price for your channel. We may offer your channel at a price below your suggested retail price if, for example, a competitor sells a similar channel at a lower price.

Add videos

To add videos to the channel, do the following:

  1. Click Your Videos.
  2. On the Standalone or Episodic tabs, under Title, click a title entry.
  3. On the Availability tab, under How can Amazon customers watch this title, select Channel.
  4. Click Save.
  5. Click Publish.
To remove videos from the channel, do the following:

  1. Click Your Videos.
  2. On the Standalone or Episodic tabs, under Title, click a title entry.
  3. On the Availability tab, under How can Amazon customers watch this title, unselect Channel.
  4. Click Save.
  5. Click Publish.

Submit channel

When you're ready to submit the channel, click Submit.

It can take up to six weeks for your channel to appear on Prime Video.


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